We see thousands of ads daily: the amount is enormous, so, it should not surprise us that at the end of the day we can not recall even a tiny percent of them all.
Why does it happen?
The human brain can not absorb and digest that much information.
Super saturation of ads has resulted in banner blindness. Most of us have learner to ignore any banner.
For the sake of sanity, human brains learned to ignore ads.
Advertising clutters makes it difficult for brands to standout.
The problem is too much ads