Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
 
Digital marketing has the potential to transform the way that you reach and engage your customers. The share of people spending more time using electronic devices is only going up from here.
 
 25 year olds can now sit in their living room and earn 2 million dollars a year
 
Categories of online marketing are:
 
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Advertising in Online Directories.
Affiliate marketing
Email marketing
 
Digital marketing -- in other words, any form of marketing that exists online.
it is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
 
From a personal website to digital advertising, email marketing, online brochures, all fall under the umbrella of "digital marketing."
 
It is a source of Inbound Marketing.
 
Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers.
 
Inbound marketing, at its core, is about attracting prospects to your business rather than going out to find those prospects. Traditional marketing relied on email lists, cold-calling, billboard advertisements, and direct mail.
 
Examples of inbound marketing is social media marketing. ... Social media is a great way to push these leads back to your website so they make a purchase and advertising in the online advertising directories and become searchable in the search engine searches with the keywords of your choice.